What star was offered the roll of the Beast but turned down the roll for another picture? What roll did Emma Watson turn down to star in Beauty and the Beast? Scroll down for the answer!! Emma Watson turned down the lead roll in La La Land to star as Belle in the 2017 remake, while Ryan Gosling turned down the roll of the Beast to star in La La Land. Bonus Trivia!! Originally when the director was approached about adapting the 1991 version they weren't going to make it into a musical. The director Bill Condon said, "With all due respect, I think you're crazy. The songs are too good. You're going to spend all this time making a huge, gorgeous live-action "Beauty and the Beast" and not do 'Be Our Guest'?"